Readers of The Odyssey may have noticed something different this year: higher visual appeal. We've recently added a creative team, Olympia Design Studio, to design a weekly paper that focuses on aesthetics and usability, and we've received an overwhelming response! Take a look at the progress so far:
So, why would a small business invest in five new Designers?
It's the best way to connect with your user in a cluttered market!
Modern Psychology research confirms what the Design Community has been arguing for ages. "The relative appeal of visual stimuli is closely related to both user satisfaction and perceived usability." www.swinburne.edu.au/hosting/ijets/journal/V5N1/pdf/Article1_Lindgaard.pdf.
If it's not pleasing to look at and easy to use, on to the next.
Good Design compliments a Good Product
Visual appeal does not guarantee market success. The product must meet the needs of its user and must be able to change as those needs change. www.businessweek.com/innovate/content/jan2010/id20100127_150531.htm
We're focusing visual appeal to make The Odyssey stand out from other print publications, but we're not stopping there. Our audience is plugged in, so we've added online and mobile versions. Want to share it with your friends? Use our social media links. Who knows what'll be here in 2011!
In addition to In-House work, Olympia Design Studio works with professional service clients in branding, collateral, web design, and advertising. More on that later...
Amanda Parks, Designer
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